A UX-Driven Redesign of Google Pay
A personal redesign aimed at improving my own experience while addressing potential
user pain points, such as information overload, unclear navigation, and difficulty discovering essential features.
Illustrative image depicting a user using Gpay
Project details
Solo project
My role
UX design
Duration
Oct 2024, 1 week
Credits
Sites and apps that helped me with this project - Google Pay, Dribble, Behance, Medium, LinkedIn, Mobbin, Figma Community, Build for Mars and more...
Disclaimer
Re-designing such a big and successful app like google pay
requires a lot of research and decisions based on metrices like open rate, careful planning and testing to take accurate and impactful design decisions. But as this is a personal project done for my personal learning, they are limited to my perspectives and learnings. This is a personal project and is in no way associated with GOOGLE at the point of working on this project 😉.
Glossary
Before we dive in, have a look at this quick glossary of how I plan to use some words throughout this case study.
🤔 POV : Refers to how I use a feature personally, which may differ from its intended design.
😔 Scenario: A real-life instance that prompted me to reconsider a particular section or feature.
😱 Problem : The potential issue with the current design that motivates the need for a redesign.
😉 Solution : My proposed approach to address the identified issue.
Finally let's get started
Idea #1
Decluttering the Top Section - Home Page
Before
After
🤔 POV
I use the top section of the app to
easily navigate the app and I personally liked the natural flow of the app.😔 Scenario
My mom is an avid Google Pay user, but only when she has the time to navigate it calmly. In situations
with time pressure, like standing in line to pay for groceries, she worries about making a mistake, which could hold others up.😱 Problem
The
abundance of options in the top section creates a cluttered UI that slows down decision-making.😉 Solution
Simplify the top section by
removing less essential actions, leaving only the primary ones for a cleaner, faster experience.
Similar to the bills section, expanding the other transfers to a section with ever expanding services by gpay.
Idea #2
Simplifying Dropdowns in People and Business Sections - Home Page
🤔 POV
Personally, I use this section as a
quick-access point to pay frequently contacted people or businesses rather than searching for them each time.😔 Scenario
When I open the dropdown, I see the
entire list of past payees, which I don’t always need. I’d prefer to declutter but the only option is to remove the unwanted people and if I had to save a person to pay later, I should make a payment to them.😱 Problem
Once opened, the
dropdown becomes cluttered, making it hard to find the people that they want to pay.😉 Solution
Inspired by Android's pinning feature, I propose allowing users to pin favourite contacts for quick access on the home page. The same could be applied to frequently used businesses.
Just simply drag and drop your fav contact for quick access in home page like the android's drag buttons.
Idea #3
Discoverability of additional features in explore section under business section - Home Page
🤔 POV
Super apps are booming in Asia, and I see untapped potential for Google Pay to adopt similar features. Surprisingly, Google Pay already includes some of these hidden in the app's depths!.😔 Scenario
If not for this redesign exploration, I wouldn’t have discovered these features within Google Pay. Many of the actions like booking a ticket, hotel etc... requires actions split across multiple apps.😱 Problem
The
discoverability of these features is low. They’re valuable but hidden, making it easy for users to overlook them.😉 Solution
Dedicate a
section to these additional features on the home page, making them easier to find and use right away.
Okay…. Yeah its kinda getting a little long. Let’s see something new now!
Idea #4
Visualizing Spending for Informed Decisions - Transactions Page
🤔 POV
Visualizing spending would help users make
informed financial decisions, promoting a sense of control and responsibility.😔 Scenario
Often, I notice my balance has decreased and wonder where my money went.
Reviewing transaction details is tedious.😱 Problem
Manually combing through transaction history is time-consuming and inconvenient.😉 Solution
Implement a chart that
visualizes spending by category, making it easy to understand expenses at a glance.
Few variations tried
One more new one…
Idea #5
Setting Monthly Spend Limits - Transactions Page
🤔 POV
Setting spending limits fosters a
sense of control and accountability over my finances.😔 Scenario
Sometimes, I wish I could set a spending limit to reinforce
responsible financial decisions.😱 Problem
Without the ability to set a spend limit, users may
feel less in control of their finances.😉 Solution
Introduce a feature that allows users to
set monthly spending limits, providing a sense of control and encouraging mindful spending.
One last one before we wrap…
Idea #6
Discoverability of recurring payments - Payment
🤔 POV
I did have the idea of introducing the
option to make recurring payments but at the time of making the, the new update of google pay came up with this feature.😔 Scenario
I was in someone’s profile when I saw the pop up saying “Do you want to pay this person again and again?”. I was happy to see the feature but didn’t want to recursively pay this person but to my house owner so went to this person’s profile but was unable to access it.(To an extend that I think it’s completely removed or never introduced)
😱 Problem
Discoverability to recurring payment feature is difficult.😉 Solution
Making recurring payments more prominent and
easily discoverable. (decluttered the menu on the way).
On the contrary…
Revisiting the old design
It is not just difficult to come up with a bottom navigation for every user, having separate page for viewing balance was more accessible than the small display now.
Thanks for going through!
Loved doing this case study as this was not just an opportunity to do the UI but got a chance to revisit a lot of UX concepts and principles along the way…